Retail

Our purchasing behavior depends on the weather

The weather affects our consumption behavior in almost all product areas from food to clothing, leisure and tourism. Anyone who understands these relationships can better assess customer behavior, adapt the purchasing process, plan personnel and advertising activities, thereby reducing costs and increasing profit.

Our comprehensive weather and climate databases are an excellent basis for correlation with sales figures and the determination of dependencies. We are experienced in data management, data mining and Big Data, and our competences in data analysis and statistics enable us to draw the right conclusions from the data.

Thanks to our experience with Geographic Information Systems, we are able to record and point out the spatial and time-related dependencies between customer behavior and weather conditions.